Sunday, January 9, 2011
Blog #4: Don't Eat This Book- Fast Food and the Supersizing of America
I found it fascinating how the fast food chains in America are trying to target the minds of children, in order to promote sales of their products. Susan Linn, a psychologist and associate director of the Media Center at Baker Children's Hospital discusses how marketing to children has increased dramatically since the 1970's. She claims that children influence how their parents spend their hard- earned money. Linn feels that kids coax their parents into buying snacks and foods which they see on advertisements on the television. Advertisers have figured out that they can influence children into believing they need a toy from the Happy Meal at McDonalds.
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I was surprised to find out how much children have an impact on the sales on fast food items. I can understand that the children really want to get that fast food toy that they all love to give out but I am surprised at how many parents give into that. Parents should be trying to keep their children healthy, not trying to give them little toys that their children do not need. It is understandable though that there are so many children that just want to go to those certain fast food restaurants because of the toy that they may get from their meal. It is just sad that children are being used as a marketing technique.
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